Alexander McCoist is the eldest son of Scottish football icon Ally McCoist, but he has not followed his father onto the pitch. He is a company director in Scotland’s chauffeur and tour sector, and he keeps most of his life away from the spotlight.
This guide covers his age, family, business career, partner, social media and the facts nobody has confirmed. Where a detail comes from a public record or a social media post, the article says so.
Ally McCoist Bio Table
| Bio Details | Information |
| Full Name | Alistair Murdoch McCoist |
| Popular Name | Ally McCoist |
| Nickname | Super Ally |
| Date of Birth | September 24, 1962 |
| Age | 64 years (November 2026) |
| Birthplace | Bellshill, Scotland |
| Nationality | Scottish |
| Profession | Former Footballer, Manager, Pundit |
| Playing Position | Striker |
| Height | 5 feet 10 inches |
| Education | Hunter High School |
| Former Clubs | St Johnstone, Sunderland, Rangers, Kilmarnock |
| International Team | Scotland |
| International Appearances | 61 |
| International Goals | 19 |
| First Wife | Allison McCoist |
| Current Wife | Vivien McCoist |
| Children | Five sons |
| Honours | MBE (1994), OBE (2024) |
| Net Worth | Not reliably confirmed |
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Who Is Alexander McCoist?
Alexander McCoist is a British businessman based in Scotland. He is the first son of former Rangers and Scotland striker Ally McCoist and his first wife, Allison McCoist. Some sources use the nicknames Alex or Zander.
Here are the quick facts:
He is not a public figure in the way his father is. Most of what is known comes from company records, a few older news reports and his own Instagram posts.
Alexander McCoist Age and Background
Reports put his birth in January 1995, which makes him 31 this year. The exact day has not been published. He was born while his father was still a Rangers player, in a family where football shaped daily life.
His education and qualifications are not public. No confirmed degree or professional certificate has been reported, so it is better not to guess.
Alexander McCoist Parents
His father is Ally McCoist, the all-time top scorer at Rangers. Ally later became a manager and a well-known television and radio pundit. He was appointed an OBE in the 2024 Birthday Honours for services to football and broadcasting.
His mother is Allison McCoist. She and Ally began their relationship in 1981, married in 1990 and divorced in 2004. Allison has kept a very private profile.
Alexander McCoist Brothers and Family
Alexander is the eldest of five brothers.
- Argyll McCoist: Full brother, born in 1998, who plays semi-professional football.
- Mitchell McCoist: Full brother and Argyll’s twin.
- Arran McCoist: Half-brother, son of Ally and Vivien Ross.
- Harris McCoist: Half-brother, son of Ally and Vivien Ross.
Ally married Vivien Ross in New York in 2014, which makes her Alexander’s stepmother.
One point of confusion is worth clearing up. The widely reported 2016 hit-and-run case and the later Aviva insurance ruling involved Argyll, not Alexander. Mixing up the brothers is a common error online.
Alexander McCoist Business Career
Alexander has built his career in transport and tourism instead of sport. Public company listings connect him to two Scottish limited companies. Check the official Companies House register for the latest filings, because shareholdings and director details can change.
AM Executive Chauffeur Limited
AM Executive Chauffeur Limited (company number SC780254) was incorporated on 24 August 2023. It is registered in Erskine, near Glasgow, and is listed under SIC code 77110, which covers renting and leasing of cars and light motor vehicles.
Reports list Alexander as a director from the incorporation date. They also say Ally McCoist is a director and that Alexander holds more than 25% but no more than 50% of the shares and voting rights.
Glasgow Luxury Tours Limited
Glasgow Luxury Tours Limited lists tour operator activities as its field. Reports say Alexander became a director on 25 February 2025. They name Ewan Alan Mackay as another director and give Alexander the same 25% to 50% interest.
The company name suggests a premium, private style of sightseeing, but no detailed public service description was found. Any claim about specific tours or prices should be treated as unverified.
Alexander McCoist and the Travel Industry
Scotland draws millions of visitors each year, and private transfers and guided tours are a growing part of that demand. Glasgow is a natural base for this work thanks to its airport, cruise traffic and day trip routes to the Highlands and Loch Lomond.
Putting a chauffeur company and a tour company together makes business sense. One handles the vehicles and the other handles the visitor experience. That pairing shows a clear direction, even if the companies are still young.
Alexander McCoist Partner
Alexander’s partner appears on his Instagram as “Ems.” Posts from February and May 2025 feature her, and one includes the couple’s dog.
Her full name has not been confirmed. No engagement or marriage has been reported. Because the couple has chosen privacy, it is best not to repeat unsourced claims.
Alexander McCoist Instagram and Social Life
His public account is @alexmccoist. It shows a mix of family moments, travel, friends and outdoor trips. It is a personal feed, not a business page.
One notable post is from October 2024 at Windsor Castle, where his father received an OBE. It shows how close the family stays on major occasions.
Alexander McCoist Travel and Outdoor Interests
Travel and hiking appear often in his posts.
- March 2024: A post mentions Kilimanjaro. The posts do not confirm a summit climb.
- January 2025: A snowy hill walk, tagged with friend Brendan Hamill.
- Ongoing: Trips with friends and time outdoors in Scotland.
His love of travel links neatly to his work in the tour sector.
Is Alexander McCoist a Footballer?
No. There is no confirmed professional or semi-professional football career for Alexander McCoist. His business roles are in transport and tourism.
The footballer in the family is his brother Argyll. People often confuse the two because they share a surname and a famous father.
Alexander McCoist Net Worth
No reliable figure exists for Alexander McCoist’s net worth. He holds minority stakes in two private companies, and private company accounts rarely show an individual’s total wealth.
Sites that publish a precise number without any financial documents are guessing. A trustworthy estimate would need audited accounts, asset records or a statement from him.
Earlier Media Attention
In March 2013, when he was 18, Alexander was reported to have received a police fine and warning after a night out in Glasgow. The reports, which cited The Scottish Sun, said he was not arrested and would face no criminal charges if he paid the fine. His father was Rangers manager at the time.
That story is more than a decade old, and no later controversy involving Alexander has been confirmed. Today the coverage about him focuses on his business roles.
Final Thoughts
Alexander McCoist has chosen a different path from his father’s. He has moved into chauffeur and tour businesses, keeps a modest public profile and shares glimpses of travel, family and friends online.
The facts that are confirmed are his family background, his reported age and his two company links. Net worth, education and his partner’s identity remain private. For updates, check Companies House and his official Instagram instead of unverified blogs.
FAQs
Who is Alexander McCoist?
He is the eldest son of Ally McCoist and Allison McCoist, and a Scottish businessman who directs two companies in chauffeur and tour services.
How old is Alexander McCoist?
He was reportedly born in January 1995, so he is 31 in 2026. The exact birth date is not public.
Is Alexander McCoist related to Ally McCoist?
Yes. Ally McCoist is his father, and Allison McCoist is his mother.
What companies is Alexander McCoist linked to?
AM Executive Chauffeur Limited and Glasgow Luxury Tours Limited, according to public company listings.
Does Alexander McCoist have a girlfriend?
His Instagram features a partner called “Ems,” but her full name and relationship status have not been confirmed.
What is Alexander McCoist’s net worth?
It is not publicly confirmed, and no verified financial records support any figure.
Is Alexander McCoist a footballer like his brother?
No. His brother Argyll plays football, while Alexander works in business.
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